Tagline for a corporate is important for its internal culture, as well as external for the market perception.
These are the objectives of tagline for the internal of the corporate itself:
- Decision making.
- Working spirit / Motivation.
- Direction alignment within co-workers
These are the objectives of tagline to the marketing purpose:
- Preception of the market towards the corporate, help the people learn more about corporate.
- Highlight corporate advantages / selling points
- Standing out from competitors
Below are a few example of great & effective corporate tagline.