Tagline for a corporate is important for its internal culture, as well as external for the market perception.


These are the objectives of tagline for the internal of the corporate itself:

  • Decision making.
  • Working spirit / Motivation.
  • Direction alignment within co-workers


These are the objectives of tagline to the marketing purpose:

  • Preception of the market towards the corporate, help the people learn more about corporate.
  • Highlight corporate advantages / selling points
  • Standing out from competitors


Below are a few example of great & effective corporate tagline.


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