Tagline for a corporate is important for its internal culture, as well as external for the market perception.

 

These are the objectives of tagline for the internal of the corporate itself:

• Decision making.
• Working spirit / Motivation.
• Direction alignment within co-workers

 

These are the objectives of tagline to the marketing purpose:

• Preception of the market towards the corporate, help the people learn more about corporate.
• Highlight corporate advantages / selling points
• Standing out from competitors

 

Below are a few example of great & effective corporate tagline.