B2B Industrial Equipment Case Study
C&C Corporation Service
CCCS sells, rents and services port and construction equipment in Singapore. Most of its buyers arrive with a link from the sales team, so the website had one job: confirm the company, show the equipment clearly, and make enquiring effortless.
Overview
A Website Built for Buyers Who Check the Specs
CCCS is an authorised dealer for SANY aerial work platforms, LIUGONG forklifts and material handling equipment, and WUXIN cranes, serving port and construction operators in Singapore. Its buyers rarely arrive from a search; a salesperson sends them the link. We built a website that confirms who the company is in seconds, puts every model’s specifications one tap away, and makes the enquiry the easiest step on the page. The site is live at cnccs.com.sg.
Services
Information Architecture, Content Structuring, UX/UI, Web Design, Web Development, Catalogue Digitisation, Launch & Hosting
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Specification entries checked against source
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Spec tables built
for phone screens
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Manufacturer catalogues transcribed
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Brand pages designed and built
Identity first
Cranes, forklifts and containers put CCCS in heavy lifting before a word is read.
Three Brands, One Grid
SANY, LIUGONG and WUXIN each get a product page. The grid sends a buyer to the right brand in one tap.
Three services, three reasons to enquire
Each card closes on a buyer's reason to enquire: advice before you commit, terms for project peaks, technicians dispatched from Sunview Road.
WhatsApp on Every Page
Sales and support numbers available, one tap, on desktop and mobile.
Approach
The Challenge
Three supplier catalogues, one buyer on a phone, and accuracy as the whole job
Equipment buyers compare specifications before they compare suppliers. The catalogues arrived as image-based PDFs, one layout per brand: LIUGONG lists model numbers, WUXIN cranes are specified by capacity and radius, and SANY splits scissor and boom lifts into separate ranges. The website had to turn that into something a buyer can scan on a phone, and every figure on it had to be right.
Structure Over Screenshots
Instead of pasting catalogue pages in as images, every model was transcribed into a structured table and checked against its source page, so all three brands read the same way on any screen.
One Page per Brand
Each brand keeps its whole range on one long page rather than a separate page for every model, so a buyer compares models in one place and search engines see one strong page instead of many weak ones.
Every Claim Traced to a Source
Every specification and claim on the site traces back to a manufacturer catalogue or the client’s written confirmation. Where a figure could not be verified, it was left out rather than guessed.
A Quiet Go-Live
A holding page kept the domain live while the site was built. Launch was a single DNS switch, with SSL issued at cutover and email untouched on the client’s existing service. Built on WordPress and hosted by Passion In Design, while the domain and email stay in the client’s own hands.
Deliverables
What We Built
Four core pages, three brand pages, one route to enquire
Home, About, Products, Contact
The company at a glance: services, brands, the office and every way to reach it.
A Page per Brand
SANY aerial work platforms, LIUGONG forklifts and material handling, WUXIN cranes, each with its own models, scope and catalogue download.
Specification Tables
Mobile-ready tables on every brand page, covering every model and crane configuration in the catalogues.
Sticky Jump Bar
In-page navigation on the long brand pages, so a buyer lands on the right capacity class directly.
WhatsApp Click-to-Chat
Both sales numbers on every page, working on desktop and mobile.
Enquiry Form and Map
Country selection for regional buyers, and a map to the Sunview Road office.
Branded Catalogues
Downloadable CCCS-branded catalogues for each brand.
Search-Ready Basics
Page titles and meta descriptions, so a search for the company name finds the site.
Visual Identity
Colour & Atmosphere
Navy and orange, taken and derived from the logo
Colour Palette
The palette is the client’s own: a deep navy for structure and one orange accent reserved for the actions that matter. Nothing decorative competes with the equipment.
Product Imagery
Machine imagery comes from the manufacturers’ own catalogues, shown large and on clean backgrounds so each model reads instantly.
Information Architecture
Three Brands, One Site
A product page per brand
The navigation gives SANY, LIUGONG and WUXIN equal, separate space. Shared pages hold the company story and the contact routes, while each brand page carries its own models, specifications and downloadable catalogue. A forklift buyer and a crane buyer each reach their page without wading through the other, and sales and rental scope is stated per brand so everyone enquires about the right thing.
SPECIFICATIONS
Built to Be Scanned
Tap a series, land on its spec table
Each brand page carries the whole range, so a bar stays pinned at the top with a link to every series. Tap one and the page jumps straight to that table, with the figures a buyer actually compares laid out the same way for every model.
Mobile & WhatsApp
How Buyers Make Contact
Three numbers, one tap, every page
Most enquiries in this market arrive on a phone, often from a yard or a job site. WhatsApp click-to-chat sits on every page with both sales numbers, on desktop and mobile, and an enquiry form with country selection handles buyers writing in from the region.
Process
From Content Handover to a Quiet Go-Live
Design preview in week one; completed within six weeks of content handover, for a specification-dense site like this.
01
Content In
Logo files, company profile and the three manufacturer catalogues arrived; the clock started there.
04
Holding Page and DNS
A holding page kept the domain live throughout while the website development undergoing.
02
Design Preview
A working preview of the home page and one brand page inside the first week, reviewed with the client before the rest was built.
03
Build and Review
Every page built on the approved direction, with client review.
05
Post-Launch Checks
Titles and meta descriptions on every page are refined for search engine.
Result
One Link to Send
CCCS’ team now has one link to send, with every brand, model and contact route in one place. Hosting is on an annual plan with Passion In Design, so there is one point of contact when something needs changing.
The team is very professional and creative in bringing our website to live. It is a huge transformation to us. Our management is satisfied with the final product.
Pauline Chua
CCCS
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