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Healthy Branding for a Lifestyle Movement
Screamin'Ora
Screamin’Ora Sdn Bhd worked with Passion In Design to shape a holistic digital and brand identity. We created the logo, packaging, multilingual website, and animated campaigns. Each element communicates their vision of health, prosperity, and community.
Overview
Crafting a Lifestyle Identity
Screamin’Ora approached us with the goal of building a strong brand that communicates both health and wealth. These values are deeply embedded in their philosophy. Their products, including Caffe De Ora Keto Coffee and Immuno Plus Vitamin C, needed an identity that was modern, trustworthy, and engaging.
Our scope spanned across logo design, brand identity, packaging, multilingual website design and development, social media creatives, and animated video campaigns. The vision was to create a brand experience that inspires healthier lifestyles while ensuring the digital presence reflects credibility, accessibility, and innovation.
Services
Brand Strategy, Brand Identity, Marketing Collaterals, Web Design, Web Development, Packaging Design, Video Production, Animation
Large Key Visual
Product-focused imagery with bold branding creates immediate brand recognition and shelf appeal.
Clear CTA
Prominent call-to-action buttons drive immediate purchase decisions with minimal friction.
Short & Quick Message
Concise health messaging communicates core benefits instantly for fast-scrolling audiences.
Approach
The Challenge
Shaping an authentic lifestyle brand that connects, inspires
Screamin’Ora wanted to be more than a supplement brand—they aimed to become a lifestyle community that inspires healthier living.
The challenge was creating a brand identity that builds trust and fosters belonging, while standing out in a crowded health market and remaining accessible across cultures and languages in Malaysia.
THE VISION
Building a brand identity that inspires trust and community, while reinforcing Screamin’Ora’s unique philosophy that “health and wealth are interconnected.”
Strategic Outcomes
Screamin’Ora’s refreshed identity gave them a professional yet distinctive presence in the health and lifestyle space, helping them build instant credibility with customers and partners.
Clear Communication
Multilingual messaging made the brand approachable across diverse audiences, staying true to their mission of making health accessible.
Enhanced Digital Presence
An SEO-optimized website, strategic packaging, and targeted campaigns strengthened their digital presence and built trust with their audience.
Lifestyle-Centric Branding
Storytelling and community-driven design helped Screamin’Ora inspire healthier living and build meaningful connections. This approach is central to our Branding Identity and Creative Solutions services.
Visual Identity & Brand Consistency
Color & Illustrations
Crafting a look that feels premium, natural, and trustworthy
We developed a visual identity rooted in Screamin’Ora’s core values: prosperity, vitality, and community. Gold symbolizes wealth and aspiration, while dark green anchors the brand in organic living and wellness. Together, these colors create a premium yet approachable aesthetic that feels both trustworthy and inspiring.
Illustrations drawn from natural motifs and wellness imagery added personality while reinforcing the brand’s core message. Applied consistently across packaging, digital platforms, and campaigns, these visual elements created a cohesive identity that built recognition and credibility in the health and lifestyle space.
Explore how we approach Branding Identity and Creative Solution Services to deliver design systems that strengthen brand recognition across multiple channels.
BRAND DEVELOPMENT & MARKETING STRATEGY
Design & Impression
How can a health brand feel credible before the first interaction?
Logo Design & Brand Concept
The logo uses a circle to represent community and continuity. Leaves symbolize nature and vitality. Together, these elements reflect Screamin’Ora’s commitment to promoting healthier lifestyles.
Brewing Attention Online
Showcasing Caffe De Ora
as the Everyday Bulletproof Coffee
A lifestyle-driven video ad designed to educate, inspire, and connect with health-conscious audiences.
We produced a YouTube ad positioning Caffe De Ora Keto Coffee as part of a healthier daily routine, not just a beverage. The video blends motion graphics, product highlights, and lifestyle cues to showcase the benefits of MCT-infused bulletproof coffee in a relatable way.
Using the signature gold and green palette, natural motifs, and approachable storytelling, the campaign reinforces the brand’s mission of inspiring healthier living.
Building Visual Recognition
Concept to Visual Impact
Shaping design that earns trust instantly
For Screamin’Ora, visual branding had to achieve more than just looking good – it needed to build trust as a health brand while sparking interest among a broad audience. The challenge was striking the right balance between credibility, community, and lifestyle appeal.
Brand Authority & Trust
We ensured consistency by designing within a clear visual system that carried across logo, packaging, and campaign materials. A refined color palette of gold and dark green reinforced prosperity, wellness, and organic living, while professional layouts established a sense of medical credibility. This gave customers the confidence that Screamin’Ora was both reliable and rooted in health expertise.
Lifestyle-Friendly Appeal
To avoid being seen as “just another supplement”, we used illustrations, community-focused visuals, and approachable messaging that made the brand feel relatable. This lifestyle-driven design approach transformed products like Immuno Plus Vitamin C and Caffe De Ora Keto Coffee into part of a bigger movement, inspiring healthier choices in everyday life.
nformative and Engaging Communication
Print Collateral That Builds Trust & Awareness
Designed to inform, inspire, and connect with health-conscious audiences.
Flyers and brochures were created as key touchpoints to communicate Screamin’Ora’s products and brand philosophy. The layouts combined clear information with inviting visuals, making complex health benefits easy to understand at a glance.
We used the gold and green brand palette consistently across the designs, reinforcing Screamin’Ora’s identity as a health brand rooted in prosperity and wellness. Clean typography and well-structured sections made the content approachable, while lifestyle imagery highlighted how products like Immuno Plus Vitamin C and Caffe De Ora Keto Coffee fit into everyday routines.
These print materials worked not just as product explainers but also as brand builders, giving both potential customers and business partners a lasting, professional impression of Screamin’Ora.
Bringing the Brand to LifeEvent Buntings
Bold layouts and vibrant visuals created a strong presence at wellness events, reinforcing Screamin’Ora’s role as a community-driven health brand.
To extend the brand into real-world touchpoints, we designed event buntings that carried Screamin’Ora’s vibrant yet professional identity. The layouts balanced bold visuals with clear messaging, ensuring visibility even in busy event settings. The design not only promoted the brand but also reinforced the sense of community that Screamin’Ora represents, making health and wellness feel engaging and accessible.
Elevating Everyday WellnessBlends Premium with Healthy Living
Designed to stand out on the shelf, Caffe De Ora Keto Coffee’s packaging reflects vitality, and modern lifestyle appeal while staying true to Screamin’Ora’s health brand identity.
Packaging shaped the perception of Screamin’Ora’s flagship product. For Caffe De Ora Keto Coffee, we designed packaging that blended premium appeal with wellness cues.
The gold accents highlight prosperity and energy, while deep green elements reinforce health and organic living. We used clean typography and well-structured sections to make the content approachable. Lifestyle imagery highlighted how products like Immuno Plus Vitamin C and Caffe De Ora Keto Coffee fit into everyday routines.
Energizing Social Media Presence
Designs That Drive Lifestyle Engagement
From product launches to seasonal campaigns, we created visuals that kept Screamin’Ora’s health products top-of-mind. For example, our Facebook and Instagram creatives balanced clear messaging with eye-catching design.
For Screamin’Ora, Passion In Design produced Facebook and Instagram campaign creatives that balanced clear messaging with eye-catching design. From Caffe De Ora Keto Coffee promotions to Imuno Plus Vitamin C awareness, each post was crafted to highlight benefits, build trust, and inspire healthy lifestyle choices. With bold typography, clean layouts, and animated motion graphics, we ensured the brand connected with audiences and stood out during competitive sales seasons.
Highly recommended! Super happy we went with Passion In Design for our logo, website, Facebook, and label designs. The team is creative, professional, and always on time. Loved the whole process, thanks Eunice!
Amy Chiang
Founder, Screamin’ Ora Sdn Bhd
Let’s Create Something Exceptional Together.
Featured Works
