Crafting a Timeless Identity for Modern Interiors
Meraki Concept
Passion In Design collaborated with Meraki Concept, a Singapore-based interior design studio that creates refined and soulful living spaces. Our goal was to craft a logo and brand identity that reflect their elegant design philosophy. The result is a minimalist yet luxurious mark that captures the essence of “Meraki,” which means doing something with creativity, passion, and heart. This design establishes a strong foundation for their future brand presence.
Overview
Building a Digital Presence That Mirrors Design Excellence
Every great brand begins with a clear vision. Meraki Concept is a Singapore-based interior design studio known for creating refined and harmonious living spaces. While the team focused on transforming homes, Passion In Design was entrusted with shaping their visual identity.
Our task began with crafting an elegant logo that captures the heart of their creative philosophy. The goal was to translate “Meraki,” which means doing something with soul, creativity, and love, into a design that feels both sophisticated and meaningful.
As a result, the final logo embodies balance, beauty, and emotion — the perfect reflection of Meraki Concept’s passion for thoughtful interior design.
Services
Brand Strategy, Visual Identity, Logo Design
Approach
The Challenge
Translating Soul and Sophistication into a Single Mark
Meraki Concept is a Singapore-based interior design studio known for creating refined and harmonious spaces. While the team focused on transforming homes, Passion In Design shaped their visual identity by creating an elegant logo that captures the heart of their creative philosophy.
Our goal was to translate “Meraki,” meaning doing something with soul, creativity, and love, into a visual mark that embodies sophistication and intentional design.
Minimalism with Meaning
We began by exploring visual expressions of craftsmanship and serenity. Each concept blended clean lines with a human touch. The final logo features an elegant wordmark framed within a refined geometric outline, symbolizing structure, precision, and artistry — all key elements of Meraki Concept’s interiors.
The metallic gold finish represents luxury and warmth. In addition, the typography conveys confidence and personality. Every detail reflects Meraki Concept’s belief that great design comes from passion and purpose.
Discover how we build visual harmony through logo design and creative solutions.
Logo & Brand Expression
The logo for Meraki Concept blends elegance and meaning. Its gold typography on a rich black fabric texture creates a premium and luxurious look that captures attention. The structured frame design adds balance and integrity, reflecting the studio’s commitment to precision and craftsmanship. Each detail follows a minimalist concept that conveys calm, luxury, and confidence — aligning perfectly with Meraki Concept’s refined approach to interior design.
Design Impact
Where Design Meets Business Growth
Delivering cohesive brand experiences across all touchpoints
Even without a website, the new logo became the defining face of Meraki Concept’s brand. It now appears on business cards, signage, and presentation materials, creating a consistent and professional look that clients recognize and trust.
The elegant mark helps the brand stand out in Singapore’s competitive interior design market. It also sets the stage for future digital and marketing growth with Passion In Design.
Ready to elevate your own brand identity? Get in Touch today to start your transformation journey.
The logo captures exactly what we stand for — simple, elegant, and filled with heart. It’s become the essence of our brand.
Craig
Co-Founder, Meraki Concept Singapore
Let’s start your own transformation journey.
Featured Works
